Maturity Framework

AI Maturity Model

Five stages from first awareness to competitive advantage. Understand where your organisation stands and what it takes to advance.

Aware

0–20

Experimenting

21–40

Implementing

41–60

Scaling

61–80

Transforming

81–100

Stage 1: AwareScore 0–20

Your organisation recognises AI’s potential but hasn’t begun structured implementation.

What it takes to reach the next level

  • Define an AI vision
  • Appoint an AI champion
  • Inventory current data assets
Stage 2: ExperimentingScore 21–40

You’re running pilot projects and exploring AI tools, but lack a cohesive strategy.

What it takes to reach the next level

  • Develop formal AI strategy
  • Invest in data quality
  • Train key staff on AI fundamentals
Stage 3: ImplementingScore 41–60

AI is being deployed in specific functions with measurable outcomes.

What it takes to reach the next level

  • Scale successful pilots across departments
  • Establish AI governance framework
  • Build dedicated AI team
Stage 4: ScalingScore 61–80

AI is embedded across multiple business functions with clear ROI.

What it takes to reach the next level

  • Integrate AI into core business processes
  • Develop AI-first product features
  • Implement advanced MLOps
Stage 5: TransformingScore 81–100

AI is a core competitive advantage that drives strategic decisions.

Maintain your edge

  • Pioneer industry AI standards
  • Build AI ecosystem partnerships
  • Invest in R&D for next-gen AI

Find out where you stand

Take the free Quick Scan to discover your AI maturity stage and get personalised recommendations to advance.

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